Our designs have market success.

Regardless of the product category or the application — and we do a lot of different things — the measure of a good design isn’t just the eye test. It’s also the bottom line test. We get the business of good design: financial, marketing, sustainability, and all the nuances that add up to a successful product. Our goal is to deliver a positive experience to the people who use the products we design.

  • Desking

    • Credentials Private Office image
      Credentials Private Office
      Gunlocke
    • Silea Private Office image
      Best of NeoCon 2009 - Silver winner
      Silea Private Office
      Gunlocke
    • Stride Private Office image
      Best of NeoCon 2009 - Silver winner Good Green Design 2010 winner Good Design 2009 winner
      Stride Private Office
      Allsteel
    • Equate image
      Equate
      Nucraft
  • Systems

    • Further (Create) Systems image
      Further (Create) Systems
      Allsteel
    • Stride Benching image
      Best of NeoCon 2010 - Gold winner Good Green Design 2010 winner
      Stride Benching
      Allsteel
    • Stride Systems image
      Best of NeoCon 2010 - Silver winner Good Design 2010 winner Good Green Design 2010 winner
      Stride Systems
      Allsteel
    • Silea Open Office image
      Best of NeoCon 2012 - Gold winner Best of NeoCon 2012 - Silver winner
      Silea Open Office
      Gunlocke
    • Chameleon Systems image
      Chameleon Systems
      National Office Furniture
  • Seating

    • Scape image
      Scape
      Source International
    • Prodigy image
      Prodigy
      Artco Bell
    • Olla image
      Olla
      Gunlocke
    • Scooch image
      Best of NeoCon 2011 - Silver winner
      Scooch
      Allsteel
    • Linger image
      Best of NeoCon 2011 - Silver winner
      Linger
      Allsteel
    • Take-5 image
      Best of NeoCon 2011 - Silver winner
      Take-5
      Allsteel
  • Tables

    • Stride Height Adjust image
      Best of NeoCon 2010 - Silver winner Good Green Design 2010 winner Good Design 2010 winner
      Stride Height Adjust
      Allsteel
    • Converge image
      Best of NeoCon 2007 - Gold winner
      Converge
      Gunlocke
    • Saber Training image
      Best of NeoCon 2005 - Silver winner
      Saber Training
      Nucraft
    • Saber Conference image
      Best of NeoCon 2004 - Silver winner
      Saber Conference
      Nucraft
    • Avid Conference image
      Best of NeoCon 2003 - Gold winner
      Avid Conference
      Nucraft
    • All-Around image
      Best of NeoCon 2011 - Silver winner
      All-Around
      Allsteel
    • Transfer image
      Best of NeoCon 2011 - Silver winner
      Transfer
      Allsteel
    • Belong image
      Best of NeoCon 2011 - Silver winner
      Belong
      Allsteel
    • Maya image
      Maya
      Nucraft
    • Harvest image
      Best of NeoCon 2011 - Silver winner
      Harvest
      Allsteel
  • Collaborative

    • Hedge image
      Best of NeoCon 2011 - Silver winner
      Hedge
      Allsteel
    • Rise image
      Best of NeoCon 2011 - Silver winner Best of NeoCon 2011 - Editor’s Choice
      Rise
      Allsteel
    • Sketch image
      Best of NeoCon 2011 - Silver winner
      Sketch
      Allsteel
    • Mind-Share image
      Best of NeoCon 2011 - Silver winner Best of NeoCon 2011 - Editor’s Choice
      Mind-Share
      Allsteel
    • View image
      Best of NeoCon 2011 - Silver winner
      View
      Allsteel
    • Clerk image
      Clerk
      Allsteel

‘Nice’ is not a four-letter word.

At IDa, we’re all about good design and good relationships. We believe that good relationships make good design even better, so our process is inclusive and collaborative — with our clients, and one another. Our best clients bring us in early and keep us late, seeing the project through from user research to launch. For us, the design process is an enjoyable journey. Our clients agree.

Left to right: Zach Raven, Cara Danis, Jennifer Wammack, Mitch Bakker, Amy Cheyne.
Left to right: Zach Raven, Cara Danis, Jennifer Wammack, Mitch Bakker, Amy Cheyne.

Our Team

Mitch Bakker

“Grace, our youngest child, has really changed our lives in a significant way. Bringing a little girl from China into a family of four boys has changed our lives for the better.”

“I like to sketch, read, and journal, both to articulate ideas and just as a creative outlet. As our children leave the nest, I plan to get back into writing and painting even more.”

“I like to sketch, read, and journal, both to articulate ideas and just as a creative outlet. As our children leave the nest, I plan to get back into writing and painting even more.”

Mitch Bakker

A good design often needs to do more than one thing. So does a good designer. IDa Design principal Mitch Bakker has done many things throughout his career, all of which add to the culture of the firm. He founded IDa Design after spending years sitting “on the other side of the design desk,” as head of product design for leading furniture manufacturers. Mitch understands the importance of putting the client goals on par with the designer’s vision and pushes our team toward results that realize both. A highly respected designer in his own right, Mitch remains very hands-on in the design process. Outside the studio, trips to Zambia and Haiti have strengthened his faith, deepened his passion, and inspired an ongoing commitment to action in the area of social justice. Mitch holds board positions with various design and humanitarian organizations, including Poetice International.

Contact

616-748-1572

Jennifer Wammack

“I just love this tile, the way the color is beautifully embedded into it like a fresco. I picked it up in Brussels. To me, it represents craft, design, commercial work, materials, and color.”

“I'm a hand-weaver, but I'm not weaving much these days. But what I have been doing around textile arts is embroidery. I really get a thrill out of the blending of beauty and utility.”

Jennifer Wammack

The impact of materials goes deeper than the surface of a designed object. Likewise, the impact made at IDa by Jennifer Wammack goes well beyond her extensive background in textiles. Behind the scenes, Jennifer works closely with Mitch to shape the firm’s strategic direction. On the product side, she’s a tireless advocate for improving the user experience and the life cycle of our designs. Before joining IDa, Jennifer served as director of design for Guilford of Maine, the textile manufacturer formerly owned by sustainability pioneer Interface. That experience ignited her passion for sustainability, inspiring her to earn a Masters of Management in Sustainable Business. Jennifer is also our link to the local community, currently serving as president of the West Michigan Sustainable Business Forum.

Contact

616-748-1572

Zach Raven

“I design and make wrist watches using the same rapid prototyping techniques we use in the studio. I'm working with a charity on a special edition watch, sales of which will help fund their work building wells in Africa.”

“I really enjoy reading, and I spend a lot of time with design books, blogs, and magazines, just seeing what's out there, what's current. I think it helps me stay up on trends.”

Zach Raven

Is there a better possible beginning to a story about an industrial designer than being born the son of a millworker? Not likely. He attended Kendall College of Art & Design and never looked back. His past product design work ranges from floor sweepers for Bissell to a bouncy seat for Sassy, not to mention several award-winning commercial furniture products. Zach worked with an ex-NFL player to develop a concussion-reducing helmet and he still burns the midnight oil making his signature rvndsgn watches. Of his role at IDa, he says, “I’m kind of doing my dream job.” His IDa colleagues might think of Zach as a younger brother, but their respect for his talent and his natural curiosity is immense.

Contact

616-748-1572

Cara Danis

“In 2010, I co-founded a community garden in our neighborhood. We adopted a lot where a house had burned down, and everyone who volunteers receives a share of the harvest.”

“Travel and an appreciation of different cultures are values that my husband and I have worked to instill in our family.”

Cara Danis

At what point in her career did Cara Danis realize that designers needed to be well organized? “Like, day one,” she says without hesitation. Her education and work experiences have helped hone both her design and organizational skillsets over the years. Cara studied industrial design at Western Michigan University and Denmark’s International Study Program, which sparked her love of Scandinavian furniture design. Her professional career began in the RV industry, where she coordinated teams of designers, engineers, model makers, and suppliers. Since joining IDa, she has seamlessly integrated herself into our collaborative culture, contributing to ideation, design, model making, and project management efforts. She also assumes full responsibility for getting the rest of the studio addicted to wasabi peas.

Contact

616-748-1572

Amy Cheyne

“Water is one of those things that comes so easily for us, and yet is life-threatening for so much of the world. So a big chunk of our spare time and resources have gone toward non-profit water harvesting and filtration projects.”

“Cooking is a wonderful creative outlet for me. Cooking really good food as a family is one of the ways I try to build a healthy lifestyle and creativity into my kids.”

Amy Cheyne

Amy Everything, as she is affectionately known by her IDa Design colleagues, does pretty much that: everything. As our studio manager, she’s the IT department, the legal department, the accounting department, the HR department, and the hospitality department. She facilitates the creative process by containing potential wildfires during times of high activity and stoking the embers so ideas don’t fizzle. She does a considerable amount of running outside the studio, too, but that’s mainly for fitness. Amy credits her experience as the wife of a business owner and 15 years of being a stay-at-home mom as the best training she could ask for.

Contact

616-748-1572

News

Speaking Engagements

Press

Awards

  • Good Design Furniture Award
    Further
    2013
  • NeoCon Gold Award
    Further (Create)
    Furniture Systems
    2013
  • Interior Design Best of the Year Honoree
    Harvest Table
    Furniture: Contract/Tables
    2012
  • NeoCon Gold Award
    Silea Open Office
    Casegoods
    2012
  • NeoCon Silver Award
    Silea Open Office
    Furniture Systems
    2012
  • NeoCon Silver Award
    Gather Collection
    Education Solutions
    2011
  • NeoCon Silver Award
    Gather Collection
    Seating: Sofas & Lounge
    2011
  • NeoCon Editor's Choice Award
    Gather Collection (Mind-Share, Rise)
    Seating: Benches
    2011
  • Buildings Magazine Grand Prize
    Furniture Systems and
    Accessories: Gather
    2011
  • Good Design Furniture Award
    Stride Benching & Sit-to-Stand
    2010
  • Good Green Design Furniture Award
    Stride Workplace
    2010
  • NeoCon Gold Award
    Stride Benching Furniture
    Systems Enchancements
    2010
  • NeoCon Silver Award
    Stride, Work Surfaces:
    Height Adjustable
    2010
  • Good Design Furniture Award
    Stride Workplace
    2009
  • NeoCon Silver Award
    Stride
    Furniture Systems
    2009
  • NeoCon Silver Award
    Silea
    Casegoods: Desks & Credenzas
    2009
  • Building Magazine Best of Show
    Workplace Aesthetics:
    Olla Chair family
    2008
  • NeoCon Gold Award
    Converge
    Tables: Conference
    2007
  • NeoCon Best of Show Runner up
    Converge
    Conference Grouping
    2007
  • NeoCon Silver Award
    Converge
    Casegoods: Conference Room
    2007
  • NeoCon Silver Award
    Saber Training Table
    Technology Support
    2005
  • NeoCon Silver Award
    Saber
    Tables: Training & Conference
    2004
  • NeoCon Gold Award
    AVID
    Tables: Electrified
    2003
  • NeoCon Best of Show Runner up
    AVID Conference Table
    2003
IDa Design
201 West Washington Suite 260
Zeeland, MI, 49464
616-748-1572
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